Strategy

Thinking on strategy can be useful to you in outlining some

issues and approaches to tackling tough strategy.

• New market creation

New products and services are exciting and full of promise - but

they are also hard to get off the ground. This is especially true if

your offering will require partner assistance to complete the

package or if it is technically complex. We provide several models

and tools you can use to help seize first mover advantage and speedily

create a market for your innovation. We share our insightsfor how

you can cost-effectively break new ground.

• Steering the course through market confusion

New compagnies in emerging market are doubly challenged : neither

their name nor their market space are familiar. How can companies learn

to navigate the seas of confusion, when faced with uniformed standards,

cumbersome jargon and customer expectations ? Market confusion is a

destructive factor that many businesses in emerging markets must confront,

yet new companies start out with their messaging handicapped because

they lack the credibility and goodwill enjoyed by tenured players.

Seeking to address this issue, often their focus shifts misguidedly

to the self-absorbed speeches visible on so many corporate websites,

instead of remaining firmly on customer value. From of our point of vew,

the key is to focus on what you do for customers and what that means to

them. We'll show you ways to take advantage of coalescing marketplaces,

without sinking ressources into marketing that only fellow players can

understand and without losing your focus on your target market.

• Practical competitive analysis

Competitive analysis can be an extremely valuable tool to your

business. Among the important clues you can learn by watching

your competitors are : the direction of market growth and innovation ;

changes in pricing power ; shifting alliances and relationships ; and the

product lines most critical to each of your main competitor.

These  bits of information help you in both strategic and tactical

decision making , but it is by stitching them together into a market

map that competitive analysis bears the most fruit. Setting up processes

to help your team gather, process and distill disparate pieces of data can

be challenging. We give you insights into the prmary types of competitive

intelligence and how you can use them most effectively in your business.