Research focus & Method

We deal in concepts and models. Our value is in applying the

accumulated knowledge about how to grow businesses to your

enterprise. Through our research work, we strive to bring our

clients access to the wealth of learning and current thinking at

leading business schools and top-tier management consulting

firms. At the same time, we integrate insights gained through our

experience steering companies to increase profit.

• Focus

Our research follows few key themes such as improving overall

firm productivity and product-market fit. We are also interested 

in building models and tools to harness and steer emerging market

trends, and in how to organize your business to serve customers

most effectively.

Our research briefs help illuminate the economc and market

situation faced by our clients, providing explanation of what

theory and statistics mean to their business today. We draw out

and explain the implications of factors like economic data or new

management prescriptions to help you understand their applicability

to your business.

Our research covers 3 interlocking areas : strategy, marketing and

business process. We strongly believe that these areas provide the

foundation for excellent business performance and that each

demanding executive  attention and management.

• Methodology

We fellow two core methodologies in preparing our research briefs and in establishing

the intellectual propperty that we use to advise our clients. Both methodologies depend

on a great breadth of research materials :

Our primary mode of research is constant information gathering researching  and

investigating in order to maintain current-state knowledge of strategy thinking. It's also

critical for monitoring emerging technology, demand and economic conditions. We are

especially interested in the complex interaction of signaling, market reactions and

lagged financial results. To this end, we track the performance of key players as they

experiment with emerging business models.

Our second research focus is upon the work necessary to adress particular questions,

either for continuing research on our own or response to a client issue. This point

-question analysis takes a wide-ranging form, including broad journal surveys,

market research studies, informal interviews and creation of models. Our goal here is

to discover principles that govern interactions between technology, markets,

competition and capital markets.

• Ressources

We use a wide range of primary  and secondary sources, including

interviews with leading thinkers and business people. We make

extensive use of leading business publications, including the

McKinsey quarterly, MIT's technology review... and numerous

resources. For our economic research, we rely primary upon

public statistics and publshed market research materials.

We supplement this information with commentary from research

analysts, staff economists and leading publications.  We also keep

in touch with publications in the area of general business, marketing,

strategy and technology.