Insight

What we do

and how we do

Strategy is the cohesive force keeping your business on track, ensuring your

opérations are focused on getting and satisfying customers. It is especially

important for companies entering transition periods such as start up, ramp-up

and transition, when conflicting priorities can pull businesses off course.

Strategy is the instrument that lets you align your products, services and

messaging to support the core goals of your organization.

• Articulating goals is an important first step. You must define - and then

document - the nature and the priority of your targets. Laying out your goals

provides a basis for measurement, the necessary foundation for a culture of

continuous improvement. Goals also serve as powerful motivators, when well

specify, give tangible form to your aspirations. It's far easier to get coordinated

action when everyone knows what they are pulling for, and having your team

know the end point means they make better decisions daily.

• Anchoring your business strategy to your goals creates an integrated 

view of your operations and to direct most effective use of your team's time

and efforts. Using this approach, you define your market, product and

organization ; and then you channel all ressources to support those few

top-priority initiatives.

• The process of strategy formation involves decision-making accross

several key areas : what to make/sell, who to sell it to, and how to organize

production, sales and servicing operations. Every business must make these

core decisions, and then concentrate on clearly articulating them to the world.

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To gain focus, clarity and certainty,

we lead our clients through 

a streamlined engagement cycle.

The phases of this process channel our efforts to persue concrete deliverables

at the close of each phase.

• Normally, clients can pass through the entire cycle in under 2

months. It's possible to narrow the window further, if a client especially seeks

speed. However we find that the 'soul searching' inherent to this activity benefits

from a measured focus over the course of 8 weeks.

• We recognize that there are specific approaches that are valuable in 

in particular instances, based on solid research from leading business school

researchers. At the same time, each client's solution is ultimately their own solution

and work product. We do not force trendy models, buzzwords, or practices on

any of our clients, though we do keep abreast of the latest thinking.

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Good strategy leads to

effective marketing

Communicating the value of what you sell is the essence of marketing, but

marketing's role is defined first by strategy.

• Marketing when properly conceived and executed, marketing can do

more than just drives sales ; it can create new markets, drive higher valuations,

and reduce the cost of selling. To do this, you map what you do best with an

identified customer need -selecting the best market for your products. Sucess

comes by attracting the attention of the right customers, whose responses in

turn direct future development.

• This process creates a virtuous cycle, which smart leaders can take 

leverage to create flexible and responsive organizations. That is where

generalizations end, since each entity -based upon its markets, its ressources

and skill, and it's goals- charts its owncourse.

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